Data marketing is one of the most cost-effective ways to market your business. Have 10,000 email addresses from previous clients? That data has value to you because it’s a way to reach existing customers who already know about your business and who, for the most part, would refer you to friends and family. You can utilize your data in several ways to expand your marketing efforts and reach new audiences.
When it comes to marketing, many small businesses make the mistake of thinking they need to focus on new groups of people. Yes, your current client list may not bring you more money right now, but managing that list correctly can be just as important as any campaign you launch this year. Why? People love to refer their friends and family to businesses that do great work. If that’s you, then you need to motivate your customers to help.
Your Data Influences Your Reach
When most of us think about data we think about email addresses, especially in marketing. However, that audience can do a lot more than just give you people to shoot ads at. You can take your audience and use it to build a look-a-like, meaning the characteristics of what your current customers share are going to be considered and utilized to build new audiences for you on platforms like Facebook.
The more detailed you can be in who you want to target, the more these platforms can provide you with assistance and help you reach the ideal group sooner rather than later. If platforms like Google and Facebook have to build you an entirely new audience from scratch, it takes them more time and budget.
Build Off What You Already Have
Starting from nothing means you need to exhaust more in your marketing, including budget. If you are looking for new customers but you have data already available, that can be worth its weight in gold, especially if your target consumer will be interested in your products or services. Utilizing a combination of Google and Facebook, along with your current records can give you a
jump start in marketing.