Are Law Offices Marketing The Right Way?

Law offices have plenty of challenges throughout the year. You have to get new clients in, manage current clients, be compliant with a growing list of regulations regarding data management and also deal with insane competition. There are a lot of areas to focus on for managers and owners of these types of businesses and one of the areas that gets overlooked the most is marketing. 

 

Marketing can make all the difference for a business regardless of its size and industry. A strong marketing strategy can help you maintain a steady flow of interest. That means more revenue is available to help expand and cover extra labor and resources. However, poor marketing efforts can be a drain, not only on your budget, but your team. Here’s how you should focus your time. 

 

Google Is Still Is King 

 

As an attorney, you will get leads from referrals, social media, email, banners, billboards, commercials and anything else you can think of. However, many attorneys avoid Google because they have seen that it can be challenging to get results. Yes, if you are going after primary, highly contested keywords you are going to have a battle. 

 

Or, you can utilize your time and money to focus on more cost-effective ways to utilize the world’s largest search engine. Post videos on YouTube, set up your listings and get ranked on good keywords, not the ones that may bring you the most traffic. Getting ranked faster is more important than getting ranked in a year. 

 

Social Media Steps Up 

 

Facebook and Instagram are becoming unlikely producers of strong legal leads. Attorneys in multiple areas of law are finding quality leads from these platforms and the content is easy to create. However, these platforms will require a budget to generate traffic, especially if you are trying to reach a wide audience. 

 

Data Management Can Be Key 

 

Targeting audiences on social media can be tricky, but if you have strong data to rely on you can improve your targeting efforts as well as utilize email campaigns to hit a vast audience. These are cost-effective ways to generate traffic which may not become leads right away, but a good flow of traffic shows you are reaching consumers and they are taking an interest in your content and services. Be patient and keep posting.

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